Senior Lead Generation Executive
Description
The Senior Lead Generation Representative is an experienced individual contributor within Veson Nautical's Enterprise Sales function. The role carries the full prospecting and qualification responsibilities of a Lead Generation Representative, but operates at a higher level of autonomy, commercial maturity, and internal influence. This is not a people management role — but it is a leadership one. Senior reps own and drive projects that improve how the team operates, lead internal meetings and enablement sessions, and act as a credible point of reference for less experienced colleagues. Beyond your own pipeline number, you are expected to raise the standard of the people around you. Veson sells into a complex, enterprise sales environment where buying cycles are consultative, multi-stakeholder, and often span several months. At this level, you navigate that complexity confidently — engaging senior contacts, handling nuanced discovery conversations, and producing qualified pipeline that genuinely accelerates the sales cycle.
Responsibilities:
Prospecting, Qualification & Handoff
- Research and engage high-value target accounts using Salesforce, ZoomInfo, LinkedIn Sales Navigator, and other tools
- Execute multi-channel outbound campaigns (phone, email, LinkedIn) tailored by segment, persona, and product fit
- Lead outreach into complex or strategic accounts where contact seniority or competitive dynamics require an experienced approach
- Qualify opportunities against Veson's enterprise sales criteria — assessing fit, need, timeline, and stakeholder landscape
- Deliver structured handoff briefings to Account Executives and Account Managers including stakeholder maps, competitive context, and recommended next steps
Project Ownership & Team Contribution
- Own and deliver internal projects that improve team performance — outreach playbooks, segment research, campaign strategy, process optimisation
- Lead team meetings, knowledge-sharing sessions, and enablement workshops
- Support less experienced team members on product knowledge, outreach technique, and qualification best practice
- Collaborate with the Lead Generation Manager on territory planning, target account strategy, and quarterly priorities
Collaboration & Insight
- Partner with Account Executives, Account Managers, Marketing, and Revenue Operations on target accounts and go-to-market execution
- Feed market intelligence and competitive insight back into the wider commercial organisation
- Track and report on key performance metrics including conversion rates, qualified leads, and pipeline contribution
Qualifications:
Education and Experience
- Bachelor's degree in Business, Communications, or related field (preferred)
- Minimum 3 years' experience in an SDR, BDR, lead generation, or other commercial-facing role
- Demonstrated track record of meeting or exceeding pipeline generation targets
- Strong working knowledge of CRM and sales engagement tools (e.g. Salesforce, ZoomInfo, LinkedIn Sales Navigator)
- Background in SaaS, technology, or B2B services strongly preferred
- Maritime experience a plus but not required
- Experience leading internal projects or enablement initiatives highly desirable
Knowledge, Skills and Abilities
- Excellent written and verbal communication — can write a tailored cold email and hold a credible conversation with senior maritime professionals
- Strong research and analytical skills — able to dissect corporate structures and prioritize accounts based on evidence
- Results-driven and self-motivated; comfortable working to ambitious targets with minimal supervision
- Confident leading meetings and coaching peers without formal management authority
- Commercial curiosity and a genuine interest in learning how global trade and shipping markets work
Position Competencies
- Commercial Awareness — Uses deep product and market knowledge to prioritize and personalize outreach
- Effective Communication — Engages senior prospects credibly; leads internal meetings with confidence
- Drives Results — Consistently hits targets; delivers project outcomes without close oversight
- Good Judgement — Qualifies with precision; makes smart prioritization calls
- Relationship Building — Builds rapport with prospects and maintains trust with internal stakeholders across the sales organization
About Veson Nautical
We are a team of multi-cultural, multi-disciplined professionals that are dedicated to making our clients successful and charting a new, innovative course for the commercial marine industry. Veson Nautical employs a staff of extremely capable creators and innovators all focused on meeting the goals of our clients. We invest extensively in employee development and experience to maintain focus and enthusiasm. The Veson Nautical team is made up of a dynamic blend of engineers, artists, sailors, teachers, brokers, bankers, traders, consultants, and customer service experts.
Veson Nautical is a successful, rapidly growing global software company. Our clients are the world’s leading commercial maritime owners, operators, and commodity trading companies. Veson’s solutions enable our clients to identify new opportunities and proactively manage their business to make more profitable decisions. With offices in London, Paris, Singapore, Shanghai, Hong Kong, Oslo, Manila, Tokyo, Houston as well as other locations and headquarters in Boston, USA, Veson Nautical is a dynamic organization with a committed team of professionals. Dedicated to ensuring the highest levels of client satisfaction, Veson Nautical brings decades of experience, technical knowledge, enthusiasm, and commitment to clients around the world. The combination of exceptional market growth and leading market position make this a superb opportunity for the right candidate.